IS

MAHMOOD, ADAM

Research Interests (2)

List of Topics (2)

Topic Weight Topic Terms
0.307 online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience
0.114 decision making decisions decision-making makers use quality improve performance managers process better results time managerial

Coauthor Network

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List of Coauthors (2)

Devaraj, Sarv 1 Kohli, Rajiv 1

Article Keywords (5)

B2C e-commerce 1 business-to-consumer commerce 1 consumer decision-making 1 e-commerce 1
online selling channel 1

Articles (1)

Understanding Determinants of Online Consumer Satisfaction: A Decision Process Perspective. (Journal of Management Information Systems, 2004)
Authors: Abstract:
    As business-to-consumer online shopping grows, e-commerce channel providers will need to explore ways to anticipate consumers' needs to deliver an efficient shopping experience. Yet the consumers' decision-making process and its relationship to the selection of the online channel are not well understood. Utilizing Simon's decision-making model, we examined support for decision-making phases using 134 online consumers. We also extended the model to include consumers' cost savings and time savings, as well as their satisfaction with the e-commerce channel. Structural equation modeling results indicate that the online shopping channel supported the overall decision-making process. In particular, we found strong support for the design and choice phases of online consumers' decision-making process. Our results also indicate that support for the decision-making process was mediated by the cost savings and time savings gained by the online consumers and led to their greater channel satisfaction.